Muhammad Nauman Masood · Niagara Falls, Canada
Senior Web Developer & Technical Lead with 7 years turning storefronts into the hardest-working salespeople on the payroll.
Deep in
Chapter 01 — Live in production
The two brands I build for full-time — open right now, selling right now. Click through and poke around.
A global hair-colouring tools brand whose storefront I engineer end to end — home of my 6 latest custom apps (loyalty, invoicing, UPS auditing, smart inventory, customer de-dup, agentic commerce) and a storefront kept fast by a standing Core Web Vitals program.
A German D2C beauty brand — featured in VOGUE, Cosmopolitan and InStyle — whose frontend I led for four and a half years: regional storefronts for international markets, subscription & loyalty modules, and redesigns that lifted conversion 7–8%.
Chapter 02 — Where it starts
Before I wrote a single line of code,
I watched my family run a business.
I learned the expensive truth early —
every slow second and confusing click
is a customer walking out.
So I don’t build websites.
I build your hardest-working
salesperson.
Chapter 03 — The receipts
1,000+
online stores shipped worldwide
900+
five-star reviews — clients who came back smiling
50+
custom apps built — zero templates harmed
7yrs
of shipping, leading teams, and raising the bar
Chapter 04 — The apps
When an AI does the shopping, your products should be first in line. AEO & GEO optimization that puts stores inside AI-driven search results.
Knows you’re running low before you do — and keeps every location and every store perfectly in sync.
Reads every line of every carrier invoice, so overcharges never make it to your books.
Spots the same human hiding in five duplicate profiles — and quietly merges them into one clean record.
Rewards that feel hand-picked, because they are — loyalty tuned to each customer’s actual behaviour.
Invoices that live inside the customer account — exactly where your B2B buyers expect to find them.
+44
Subscriptions, profit dashboards, order automation, localization — if commerce needs it, I’ve probably built it.
Start yours →Chapter 05 — How I think
Speed budgets exist because conversion does.
Clean architecture exists because your roadmap does.
Customers come first — the code keeps up.
Chapter 06 — What I do
Software tailored like a good suit — cut to fit the business today, with room to grow tomorrow.
Headless builds and storefronts that score green on Core Web Vitals — and stay green long after launch.
I hunt slow milliseconds and abandoned carts for sport. The scoreboard is your revenue.
Teams that ship on time, code reviewed with care, and engineering explained in plain human.
Chapter 07 — The toolbox
Final chapter — Yours
Reach out directly. I read everything and get back within a day.
Senior Web Developer · Technical Lead · Vetted Shopify Expert & Partner · B.Sc. Software Engineering · Niagara Falls, ON